Linking Websites
Too many links from millions of irrelevant sites does not work. Having links from productive and high volume sites does work. It is the quality of your links that provide services to clients, and keeping these up to date is a skill.
Now, don't ask us to dump all those links on your site, they are actually very important, but the trick is to make the links meaningful, relevant and solid. You can use many of the new features on the google web search system to discover the relevance of a website. And if your website is popular then linking other sites on your site has value to them.
Clients have asked us to place links on their sites generally that are relevant to their business. That is a natural way to create a business network, your own personal yellow pages of who to do business with if you are doing business with us. If you buy your yellow bricks from us, we know a great roading contractor who can help you make your road, and here is a relevant link to the local roading bylaws.
Sites that have enless lists of links (apart from weblogs, that link to each other) are not only giving everyone who visits their sites millions of exit buttons, but what is more meaningless than a list with 5 items? How about a list of 500 items.
Linking and search engine popularity, at least with Google, as to do with real world relevance. That is how we get to success with search engine placement.
Links in to a site are all important. If you want to do well in search engine placements than a link strategy is vital.
Linking purely for the numbers is counter-productive. Linking for meaning is the trick that Google has implemented and what has made it one of the big players in the internet market.
